einsteinWhen I ask myself the question of what I learned during this semester in NTFM (New Technology For Marketers) the first thing that comes to mind is: blogging.
Before having myself create a blog I had never became aware of the impact that they might have and its timeliness of difusion. I was rather sceptical about the power of the blog but in fact it is a huge communication tool.
I also understood the importance of mastering social media and to know them, especially when doing marketing studies. I have more understood the impact of social networks on the world, and when I say the world is at the level of companies, individuals, organizations, students etc…
I also discovered English newspapers as an Erasmus student,  and I enjoyed to read articles on marketing subjects in another language than mine!
Important thing also, I took a lot of pleasure to a course where we could put into practice what we had seen in theory. This creates the interest for the course and allows more easily assimilate the concepts.
Of course I learned many new things throughout the subjects on which we had to write. Even Facebook I thought well know got reserve some surprises.
In any case, I still thank Colette Murphy, who has been able to give us interesting topics and made us discover the concept of “social media” in a funny and entertaining way!
And to finish, I would like to share a last video about social media and some other interesting information, to learn more about the world that surrounds us!

#Addicted to Twitter

kpplWhen the topic ‘Addicted to Twitter’ fell, that first made me smile and I thought to myself that it would be rather a subject to take in more fun. But after some research on the net, I realized that twitter addiction really exists and that we talk about even in psychology magazines! So is it true? There are actually people so addicted to Twitter that psychologists should focus on?

nyt_calloutI stumbled across an article from psychcentral.com described by the New York Times like the “best online mental health resources”, that speaks of addiction to Twitter in the same way that the addiction to alcohol, drugs etc. while I stayed in amazed!

With the arrival of smartphones and improvements in telecommunications networks, it is true that now we can take our social internet world everywhere: Facebook, twitter, LinkedIn, Pinterest etc. And it is true that sometimes there are what get addicted!

Personally I do not consider being addicted to social networks and especially not to Twitter which is for me more a practical tool to know the news in real time, as a communication tool with my friends. However I am myself  often surprised to have the reflex when I’m bored, constantly watch the Facebook newsfeed and be disappointed when I see no new news! But this is comportement is only casual when I have  really nothing to do!

But then what happens to people who are really twitter addict and who are they?

Have you ever sneakily checked your Twitter feed while having a conversation with someone or felt compelled to check it, bleary eyed in the middle of the night?  Have you ever lied about the amount of time you spend on Twitter or checked your feed for mentions while sitting on the toilet? So you probably are twitter addict !

glnk jjhik

According to an American study published in the journal “Psychological science” and backed by “The Guardian” , tweeting or checking emails may be harder to resist than cigarettes and alcohol, according to researchers who tried to measure how well people could resist their desires.

So if you also have fear of being Twitter addict, go take the test here and if it’s positive start weaning now!

And for those who would be YouTube addict, here is a short video with a humorous tone which enables to understand the concept of #Addicted #To #Twitter:

Surfing the web in a filter bubble

the-filter-bubbleAccording to Wikipedia a filter bubble is a result state in which a website algorithm selectively guesses what information a user would like to see based on information about the user (such as location, past click behaviour and search history) and, as a result, users become separated from information that disagrees with their viewpoints, effectively isolating them in their own cultural or ideological bubbles.

In other words, it’s like a mini spy followed you everywhere when you surf on the net and selects what seem to match to you, your personality, your interests, your opinions etc… to suggest them.

For example, on Facebook, in the newsfeed, there are no news from all your friends appearing. With an algorithm, the social network selects friends which you seem to be the closest, people who have a Facebook relationship with you etc. for submit mainly news from these people. That is the concept of filter bubble! A bubble on the net where everything is done to understand and analyze your behavior and adapt your navigation subsequently.
For those who would still have not understood the concept, here is an example with Google:
But is there really an interest in this?

Yes if we told it can make us save time and optimize our research. But stay in a bubble which proposed us just things that we ‘love’, would it not a bit too much?

I don’t think that surfing in a bubble filter is dangerous. But however this may limit our open-mindedness and do us miss some things. If that bubble proposed us only things ‘do for us’ then how humans can question and accept the difference? Especially for the younger generations that are born and grow up with a computer and a mobile phone in the hands. Internet allows us to precisely don’t put border, barriers in the sharing of documents, ideas etc… I can find me in Japan and read a blog of an American, or then be in South Africa and follow a conference in England. Surfing the web in filter bubble borders us in a sphere where we don’t come out of our cultures and our ideas. And it is one of the bases of human evolution: openness to the world and enrich others.

In a article from The New York Times, Eli Pariser, the author of the book « The Filter Bubble: How the New Personalized Web Is Changing What We Read and How We Think » say:“Personalization filters serve up a kind of invisible autopropaganda, indoctrinating us with our own ideas, amplifying our desire for things that are familiar and leaving us oblivious to the dangers lurking in the dark territory of the unknown.”

Then this intensive customization would be too extensive? Surely.
A happy medium would be to find to don’t fall into extremism which would push us to see beyond our own ideas and believe in our own absolute truth!


Is Facebook taking over our lives?

The social network Facebook has surpassed the 1 billion active users, announced Thursday, October 4, 2012 its CEO Mark Zuckerberg. “This morning, there are more than a billion people using Facebook actively each month”, he said in a statement. If the bar of the billion users is symbolic, the social network, which made its debut in 2004, expanded irresistible. In August 2008, Facebook had 100 million users.

Facebook, took so much importance in the lives of its users that Facebook is quoted in 1 of 5 divorce, newborns have no longer the right of the traditional card of birth but a photo on Facebook, announced his marriage by Facebook is essentiel and even its separation! And yet this is only the beginning.

expecting a baby on facebook

Here are a few key figures (from Mediaventilo.com a social media agency) to better understand the extent of Facebook in the daily life of human beings humans:

-Facebook has daily 16.5 million users who share 2.45 billion different content
-210 000 years of music were played on Facebook
-On Facebook, a user has on average 130 friends
-In 2012, 1 million businesses have incorporated Facebook to their website
-80% of Internet users prefer to connect with a brand via Facebook
-77% of the B to C companies have acquired customers via Facebook
-1.1 billion photos have been uploaded on the evening of the new year!

You can watch this amazing video about social media and Facebook to learn more!

Knowing all this, we realize a little better the place of Facebook in the daily. Individuals as well as firms become addicted! Photos, articles, videos, links etc… absolutely all our lesser facts and gestures can be brought online on Facebook! You can even track a person through the new location of Facebook tools. More and more importance is given to Facebook, employers are even researching on the candidates until they incorporate the company! Attention to photos compromising and other shames!
Facebook reveals the personality of the people and their lives! Who has never lost himself in the mazes of Facebook and was looking at the profile of a person that he doesn’t know?
The virtual life of Facebook just take precedence over real life! How many Facebook friends have us whereby barely say a “Hello” on the street, while behind our screens looking at photos of his recent vacation to Hawaii or his last drunken evening? Unrealistic all this!

Yes Facebook is taking over our lives, but I think that basically we prefer not to say too much.
On this, I leave you, a night’s sleep awaits me, but before I’ll check my Facebook news if ever I missed a scoop! 😉

PS: If you want to watch an informative and entertaining conversation about “How social media is being used in both our personal and professional lives”.

Apps are dead…

blog-imageWebsites specially designed for use on mobile phone become more and more widespread. Yet apps were very well engaged to meet the demand of the customers. Then why more and more companies move toward websites for mobile?

First, those who were already betting on the overwhelming victory of the sites for mobile against apps have maybe spoke a little too quickly. If you look carefully, smartphones and other web-capable phones, then realize quickly that without apps the phone has no more attractiveness and real advantage. The ultimate benefit of  apps, it’s to take them everywhere with you and access them quickly without having to do the research on web pages.
In this battle ‘Apps vs. Mobile website” I would say that there’s no winner who really comes off . As said Eric from Evolvemobile.ie (marketing Agency specializing in Mobile), it’s to each company to find the way best which matches with the company and its customers. And nothing prevents to combine the two!

A new report from Compuware suggests that consumer preference is strongly in favour of apps (85%) ahead of mobile sites. The most common reason for this is that apps are seen to be more convenient (55%), faster (48%) and easier to browse (40%).

The data in Compuware’s report comes from a survey of 3,534 smartphone users across the UK, US, France, Germany, India and Japan.


From my own experience I prefer apps but sometimes the mobile website are useful to me. For example in my Twitter app (to join my account Twitter click here) often newspapers that I follow, give links to view a whole article, you can choose to download the app or to be redirected to the mobile website. If it is a newspaper that I often consult  so I prefer to download the app, more simple and more convenient for me, but if it is a newspaper that I not consult  often then the website mobile is useful for not cluttering up my smartphone!

It also has applications that appear today indispensable and so convenient as banking apps, facebook or twitter apps. People would be much more annoyed if they pass through mobile website.



Blogging? What really represents the concept of “blogging”?

I would say that blogging is to primarily share. Share ideas, concepts, good plans, thoughts… We can blogging on topics and especially to communicate its own opinions and passions! Therefore each blog correspond to the person who write it!
Me, I’ll try to shape this blog to my image, and add my own personal touch to really make it unique!

Montesquieu said: “Do not put vinegar in your writings, it is necessary to put salt.”

Shakespeare said: “It is not enough to talk, you need to talk true.”

So the history of my blog began a Thursday afternoon, around 3 p.m., only in my bubble behind my computer. No one know where this story is going to lead us, but I challenge!


This is a short video about what is blogging and how amazing is the blog concept: